What is Conversion Rate Optimisation?
Conversion rate optimisation or CRO focuses on improving a website’s effectiveness by increasing the percentage of visitors who convert into buyers, subscribers or qualified leads. Sometimes, even after investing in SEO, paid ads, and content to bring users to your website, you do not get the desired actions and traffic that the content should deliver. CRO comes into use at this time.
At Luminefy, we follow a data-driven CR approach to understand user behaviour. Identify drop-off points and uncover about motivates people to act. We optimise users’ journey, layout and messaging as per the study and bring higher conversion and measurable business results for you